New Shots of the Prius Plug-In Hybrid - Though its body panels may look familiar, the prius plug-in hybrid is worth a double take. The best of both worlds, the prius plug-in combines the remarkably efficient Hybrid Synergy Drive® and lithium-ion batteries, allowing you to go farther on only electric power before the engine kicks in. Photo and information courtesy of www.toyota.com
"Priority Registration" for Prius Plug-in Hybrid
Toyota is very pleased to announce the first phase of their introduction of the most advanced Prius yet, the Prius Plug-in Hybrid. It will be the smartest advancement in automotive technology available.
As announced to the public at this year's Detroit Auto Show, the Prius Plug-in will be available in 15 launch States in spring 2012. The launch States include all of the States which fall under the zero-emission (ZEV) vehicle mandate plus an additional three States which have a strong Prius customer base. Washington State is one of the 15 States that will welcome the Prius Plug-in in spring 2012.
The first phase of the Prius Plug-in launch began on Earth Day, April 22, 2011 with the activation of the Priority Registration System. Customers who are interested in being one of the first to own a Prius Plug-in are highly encouraged to visit www.toyota.com/pluginand complete their online registration, as it will give them first access to the Online Order System when it becomes available later in the year.
Frequently Asked Questions:
Q1. Where and when will the Prius Plug-in Hybrid be available in 2012? The Prius Plug-in will be available starting spring of 2012 in 15 launch states: Arizona, California, Connecticut, Hawaii*, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington. Availability will open up to all other states in 2013.
Q2. Why were these states selected first? There are three key reasons Toyota selected these 15 states at launch: 1) Most of them have regulatory statutes that require we sell a minimum number of very low emissions vehicles in the state. 2) They contain 60% of our Prius owners to date. 3) Focusing on only specific states at launch allows Toyota time to build up production capacity to meet demand in the rest of the country by 2013.
Q3. Can a customer outside of the 15 launch states buy a vehicle in 2012? Will dealers outside of the 15 states be able to service the Plug-in? Customers outside of the first 15 states can buy a Plug-in; however, the customer must take retail delivery from a dealer within one of the 15 states. Dealers across the country will have access to the training and tools to be able to service a Plug-in around the time of the first retail deliveries.
Q4. Why is Toyota launching an Online Order System? The target customer will generally be affluent, highly educated, and extremely knowledgeable about the product. They will expect a purchase experience that is as advanced and convenient as the product itself. Based on our positive customer response with the order system for the 1st and 2nd Generation Prius, Toyota believes this is a consumer-centric solution that offers a convenient and avanced purchase experience to meet the needs of this unique customer.
Q5. If a customer wants a Prius Plug-in, what should they do? Toyota is strongly encouraging customers to sign up at the Priority Registration website, www.toyota.com/plugin.
Q6. When does the Priority Registration period start? When does it end? The site launched on Earth Day, April 22, 2011. The end date is not yet determined, but will be announced to dealers and the public prior to closing.
Q7. What is the customer benefit of signing up for the Priority Registration? By Priority Registering on the site, the customer will be allowed to place an order for one of the first Prius Plug-in vehicles, during the Priority Order Window of the Online Order System. This window of time will be at least a month in duration, during which time registrants can place an order prior to the general public. If a customer does not register, they must wait until after the Priority Order Window closes to place an order.
Q8. When will customers be allowed to order their Prius Plug-in Hybrid? When does the Priority Order Window begin? Later in 2011. The exact date will be announced at a later time.
Q9. How will plugging in my Prius at home affect my electric bill? The Prius Plug-in draws approximately one kilowatt and takes approximately three hours to charge. But since electricity rates vary greatly depending on where you live and the utility company you use, we can't determine exactly how much it will cost you to plug in the vehicle. Your bill will also be affected by how often you charge the Prius Plug-in.
Q10. Where can I find out more about the Plug-in? Stay tuned! Toyota hasn't released details about the production model just yet, but you can check out what the first test drivers of the demo model are saying here. You can also read and learn more at: